comma/Arsenal/SponsorshipOffering

CAcert.org Sponsorship Offering

In order to negotiate a sponsorship, we need to identify Elements that we can offer, and valuations for each of these elements. This page is not an advertising page for our sponsors. It is for internal calculations of values only. Any mention of sponsors is not to be taken as of value for advertising.

The original deal negotiated by the oophaga team was something like this:
- One logo on main website - 660
- press release / endorsement - 2000
- reference in marketing materials - 1000
For each of the main sponsors: BT, Sn, Tx.

Proposal for one package for I.c:
- CAcert acknowledgement of sponsor's sponsorship as a high value partner and CAcert supporter
- CAcert endorsement of sponsor as a preferred host or equivalent
- regular promotion and association
- As per what the board deems appropriate and of equal value.
Alternative:
- Logo addition to front website - 660
- Press Release - 2000
  - with "endorsement" in PR terms.
  - on both websites: theirs and ours
  - always together, in common
- association/reference in events - 1000
  - Slides in ATE sequence
  - CeBIT if applicable
The third part could be deferred until the full package is delivered by sponsor.

We can look at the basic sponsorship value as delivered at the moment, and estimate how much it is worth by extrapolating from various metrics:

Text Ads (main websites)
- Current collect is 50 Euro per month per text link.
- View is that it should be 1000 - 1500 Euros.
Banner Ads (main website)
- Banner adds are 4x text ads so 660 (guesstimate)
- a logo is just a banner-ad so assume same guesstimate: 660.
Press release / endorsement
- discussion with marketeers pinned this at 1800 to 2500.
- therefore call it 2000.
- much work to be done later to increase this value
CeBIT is done every year
- is international in exposure
- booth cost is 1200 / 3m = 400 per square meter
- can support maybe 1 sponsor per square meter
- logo, CAPs/flyers/CCAs/other printed material
- value is 400
- 1200 was a special deal, default: minimum 6 qm, 650 Euro/qm !!!
- special deal was for 2x2 = 4 qm, calc needs to be reviewed (u60)
ATEs are regional / local
- Cost per ATE is 500-1000: travel, accomodation x 2-3 senior assurers, location
- Audit Spring Tour was direct 1500 for approx 8 events, probably x2 == 3000 including contributions.
- An ATE can support maybe 4-8 sponsors
- each is value 100 per ATE.
- package presentation is 10 ATEs over a year, so ATE representation is value 1000.

Company	Sponsorship Package	Estimated Valuation p/a	Comments
Bt	rack space + bandwidth	2-3000	power is paid for
Nt	Pirmasens + audit	18k + 12k == 30k	2 x once-off deals to fund CAcert, not "commercial sponsorship"
Sn	4 machines	2 x 200 + 2 x 400 == 1200	machines are old / retired
Tx	managed firewall service, 2 machines	2-3000	machines are old / retired

This values the total packages for those companies to be around 2-3000 euros. As well as logos, the corporates concerned also got shared press releases, and endorsement in some places. Opinion: Package price should be higher, around 5000 per year.

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