. '''NOTA BENE - WORK IN PROGRESS''' - [[comma/Identity/Message#Inputs_&_Thoughts|Your Inputs & Thoughts]] :-)

 . '''To CAcert.org''' '''[[comma#CAcert.org_Identity| Identity]]'''  - '''To comma Workbench''' '''[[comma/Workbench/PositioningMessage| CAcert.org Re-Positioning & Message Development]]'''


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== CAcert.org Message to the Crowd ==

 . Which crowd or various crowd? Descriptions?: IT-Security Freaks, Cryptogonists, IT-Technicians, System Administrators, Coders, Normal Internet Users, Teachers, Lawyers, Students, Paranoids...

 . CAcert.org Message is integral information part of '''CAcert.org''' '''[[comma#CAcert.org_Identity| Identity]]'''

 . 3-5 Statements
 
  . '''?'''
 
  . '''?'''

  . '''?'''
 
  . '''?'''

  . '''?'''

 . more about [[http://en.wikipedia.org/wiki/Message| Message]] '' - source: en.wikipedia ''

 . more about [[http://en.wikipedia.org/wiki/Positioning_(marketing)| Positioning]]  '' - source: en.wikipedia ''
<<BR>>

== CAcert.org Slogan ==

 . 1 Slogan

  . '''?'''
 
 . more about [[http://en.wikipedia.org/wiki/Slogan| Slogan]] '' - source: en.wikipedia.org ''

 . more about [[http://en.wikipedia.org/wiki/Positioning_(marketing)| Positioning]]  '' - source: en.wikipedia ''
<<BR>>

== Expected Impact of CAcert.org Message & Slogan ==

 . CAcert.org is perceived as
 
 . CAcert.org is recognized as

 . more about [[http://en.wikipedia.org/wiki/Perception| Perception]] '' - source: en.wikipedia ''
<<BR>>


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== Inputs & Thoughts ==

 . YYYYMMDD-[[YourName]]

 . {{{
Text / Your Statements, thoughts and e-mail snippets, Please
 }}}


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 . YYYYMMDD-[[YourName]]

 . {{{
Text / Your Statements, thoughts and e-mail snippets, Please
 }}}

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